"I offended a perfumer in Paris by describing Coco Mademoiselle. What I said was that Chanel had clearly decided to create a perfume that American teenage girls would immediately want. His eyebrows arched; "Well, it's a bit more than that," he said. Yes, I agree. It was an entirely forehand compliment: As with Ralph by Ralph Lauren, which was obviously created for the same purpose, Coco Mademoiselle is both an entry level Chanel fragrance and a very smart marketing decision, and there's nothing wrong with either, at all. God knows Nos 19 and 22 can be tough to appreciate immediately. If you like nice scents, you like this perfume, instantly. Period, end of discussion. It is lovely, flowery, a fresh-faced seventeen-year-old in a summer dress, of excellent quality so the fragrance lasts, and, behind the seeming sweet simplicity, something much more compelling than might at first appear. That something is simply that when you come across someone wearing it, you want to lean closer to them."
Chandler Burr, 'Bold Type Essay'
Lara Stone in T Magazine